OUR STORY
THISWAG™ isn’t just a label — it’s a whole mindset.
Loud. Real. Unfiltered.
We exist for the ones who move different, think louder, and express without asking for permission. In a world full of noise,
THISWAG™ helps you show up as you — raw, bold, and unapologetic.
Every drop is rooted in culture, emotion, and the everyday chaos that shapes our identity. We design with meaning — not for mass, but for moments. For people who wear their vibe, not someone else’s trend.
No fake hype.
No watered-down stories.
Just authentic expression in every thread.
If you’re not here to fit in,
you’re already part of THISWAG™.